How to market a sideproject?
There are multiple ways to market and promote your side project, startup or side hustle. Many of the conventional marketing techniques require a lot of effort or money to be successful. Here I focus on the quick wins and marketing techniques which you, as a solo founder or indie hacker can do by yourself – even if you have no clue about marketing and promotion.
One of the things which can be leveraged quickly is “word of mouth” or “social media” as it is called today…
“Viral” is dead”, you say?
So lets put aside the buzzwords for a second. Imagine a city in the 1900 – back in the days – when newspapers were a thing and everybody met each other on the streets anyway. So how do you think messages like “Jack the Ripper is going round!” spread troughout the community? Word of mouth! Back when we were hunting Mammooth and hiding from bears, how did the community learn that there is a new spearmaker in town? A spearmaker which is so good, the spear hunts by itself… You guessed it: Word of mouth! And what exactly is Social Media nowadays? It just enables us humans to talk faster, louder and to more people at once… Its “Word of Mouth” on steroids. The following techniques show you how to draft a story so it can and will be shared like hot cake around the community of your customers…
Viral Content Checklist
A simple checklist for sharable, highly viral content. Inspired by science, human nature and a guy named Ryan.